This guide teaches you how to collect, edit, publish, and share video testimonials with Vocal Video.
Create a Collector
[0:00 - 3:28]
A Collector is a landing you can send to anyone you would like to capture video from, and will include the questions you want them to answer.
1. From the dashboard, select + > Create a new video collector.
2. Browse the templates from the library of templates, start from scratch or duplicate an existing Collector.
3. Select Use This Template.
4. You’ll see a checklist of items to customize your Collector on the left side of the page.
5. Branding: Change logo and make sure the colors match your brand. A color picker is available to pick colors from a website. Note: Brand logos and colors can be set up universally in Settings > Account Branding found on the top bar.
6. Welcome Page: Edit the title and Welcome Message others will see before they leave their responses.
- You have the option to record a Welcome Video. Note: We recommend that a Welcome Video is no more than 10-20 seconds.
- You can add Incentives. Note: Incentives boost response rates, and are fulfilled by you. If you want to automate Incentive fulfillment, you can do that with our Zapier integration.
- You can change the Contact Email.
7. Questions: You can add up to five questions. The respondent will be given up to 5 minutes for each question to respond.
8. Attribution Page: We require that your subjects fill out their name and email so that we can always take down a video if they ask us to. You can also ask for a job title and company name. Note: With our Professional and Enterprise plans, you can also add your own custom video waiver for folks to agree to.
9. Thank-you Page: You can customize the text here. Note: With our professional and enterprise additions, you can remove the Vocal Video call out and include your own custom call to action button.
10. Collect Responses: Copy the Standard Link URL and use this opportunity to test your Collector to see what your subjects would see. Note: You can try on both desktop and mobile. On desktop, subjects can get a preview of themselves before recording their response. They will select Start Recording to begin their response. When they’re done, they will have the option to re-record or go onto the next question.
11. More Settings:
- Video responses only: You can turn off the option to accept audio responses if you only wish to receive video responses.
- Transcription languages: You can also automatically transcribe the subtitles into English, Chinese, German, French, Italian, Japanese, Korean, Portuguese, and Spanish.
12. Get Responses: Copy the Standard Link. People typically drop this link into an email, share the link in social media, or place it into a landing page. If you're using a marketing automation system, you can personalize the link so information like name and email will automatically be put into the attribution page.
[3:29 - 6:22]
Now onto the exciting part! We've sent out our Collector. The subject has responded and we've gotten an email from Vocal Video that it's time to review that draft video.
1. Click the draft video you want to edit. That will take you to the Vocal Video Editor. Preview the video, so you can see what Vocal Video has put together for you, with sample music, graphics and subtitles.
2. Select Scenes.
3. Select Format to see if you want to adjust the video shape to square, portrait, or landscape.
4. Select Colors to pick different colors for text pages and logo pages.
5. Select Logos to update the logos that appear as the main or corner logo. Note: With our Team, Professional or Enterprise plans, you can remove the corner watermark.
6. Select Subtitles. Under Edit, you can make any changes to the text. Under Visibility, you can turn off subtitles all together.
7. Select Music. Vocal Video has automatically applied a track. However, you can upload your own custom music or you can choose one of our 32 licensed tracks.
8. Select Thumbnail. You want to make sure that you have a good thumbnail for your video. You may Select a Video Frame to choose from what is already provided or Upload a Custom Image.
9. Select Scenes to make edits to video clips. This is great for picking out a segment of a response to highlight or adding additional video scenes. You can even create highlight reels or compilation videos. Here, you can also add additional text or logo scenes.
10. Preview your video a few times before you’re ready to publish. Select Publish when you’re ready.
- Under Title & Description, you may change the internal or external video title or add some descriptive copy for SEO.
- Under Visibility, you may change the video URL or change the visibility settings. Note: Setting the video visibility at Public means it is indexed by Google. Unlisted means you can share the link, but no one will be able to find it without the URL. Private means you'll be able to download the video, but not be able to share a link to the video page.
- Under Audio, you can choose to normalize the speech loudness. This is particularly useful if you have multiple subjects in your video. You can also adjust the soundtrack dynamically, which will let the music fade in during your logo scenes and fade out when the speaker is talking.
11. Select Publish Video.
Sharing your Videos
[6:23 - 7:05]
You will receive an email notifying you that your video has finished rendering and published.
1. Sharing video pages: Each of your public and unlisted pages will have its own unique URL that you can share. Select Copy Public Link to view the live page. This page has your account’s logo, along with the video, and a transcript.
2. Embedding videos: You can also see that you can get some custom embed code to drop into your blog or website. Select Embed on your site to access that. Note: You can tag us on any of your social channels or send us a note - and we'll amplify that through our own channels.
3. Upload to YouTube, Instagram, Wistia, etc: These platforms require you to download the video from Vocal Video, then upload.
4. Share to Twitter, Facebook, or LinkedIn with only one click.
How customers are using Vocal Video out in the world
[ 7:06 - 8:00]
- Ada [7:09 - 7:17] This is Ada's product page. They’ve got a compilation video from a couple of their customers embedded on the left and then some nice quantitative data they've pulled on the right.
- Amplitude [7:18 - 7:25] Amplitude used us to collect video acceptance speeches from all of their customer award winners, which really personalizes the stories of each of their customers.
- Blueshift [7:26 - 7:35] Blueshift did a really nice job mixing up the video testimonials from their employees, along with some of these nice group shots.
- Hunterz.io [7:36 - 7:41] It's easy to get this content onto Facebook. This is an ad from Hunterz.io.
Spotify [7:42 - 7:50] You can see on this LinkedIn post that Spotify is using a video from one of their speakers at the Google Cloud Summit to promote their event.
I really hope you enjoyed this tutorial and demo. Please let us know if you have any questions on any aspect of using Vocal Video, whether it's video collection, editing, publishing, or sharing!