Planning Your First Project
This guide will help you plan your first testimonial video project with Vocal Video, from concept to sharing finished video assets with your audience.
Who do you want to collect videos from?
Step one of getting great video testimonials: Think about who you want videos from, and what kind of videos you'd like. It can be helpful to work backwards from upcoming marketing initiatives that would benefit from authentic testimonial videos.
For testing Vocal Video out, the best subjects can be you and your colleagues. Create a test collector, send it to yourself, and experience the full collection and editing experience.
Here are a few of the most common subjects for Vocal Video testimonial videos.
- Customer testimonials
- Product reviews
- Case studies
- Employee testimonials
- Executive commentary
- Sales training
- Industry leader insights
Where to share the videos you collect
You’ll also want to consider where you will promote your testimonial videos, and where they will live once you’ve published them. Here are some of the top places Vocal Video customers share their videos to improve marketing conversion with video.
Our ad-free hosting and embedding is available to all customers. All videos can also be downloaded from your account in HD - this is the best way to share on social media as they will autoplay in the feed.
- Social media: Facebook, Instagram, Twitter, LinkedIn, and more
- Customer newsletter
- Sales outreach
- Sales training
- Customer community
- Slack/internal community
- Live and virtual events
Get started collecting video testimonials
There are so many possibilities for getting great new video testimonials, that it can actually be overwhelming. If you’re having trouble deciding, our advice is to start with a small, friendly group of customers for your first project. Here’s a checklist to get you started.
Get our 11 top tips for higher response rates in video testimonial campaigns and email copy you can use here.
- Make a list of subjects you’d like to reach out to
- Make a plan for who will email them. (Response rate is always best when this is someone the subject knows.)
- Include appropriate incentives to boost response rates
- Borrow our email copy from a template, or write your own. Always plan on sending a reminder!
- Set up your brand colors for Video Collector and Video Drafts.
- Customize your video Collector. Step-by-step instructions here.
Editing your video testimonial, sharing it, and SEO tips
Fresh content on your site and blog provides an important SEO boost, and each published Vocal Video testimonial also comes with its own landing page that includes the video and transcript that is optimized to be searchable all by itself - make sure to edit metadata associated with the video ie this highlight reel. Here are a few ways you can take advantage of long-tail keywords in your testimonial video transcripts to improve SEO for your site. (You can find all the details on the Vocal Video Editor here.)
Blog (or your newest blog series)
Make any desired edits to your full-length video, and publish it. Grab the embed code from your published video page in your account to insert the video at the top of a blog post, and copy and paste the provided transcript. With some light copy-editing you’re done. You can see an example of one our series here.
Embed videos on your homepage, customer stories page, or any page you think would benefit from some authentic social proof.
Social media (organic and paid)
Create short clips of your testimonial videos for highly engaging content to share on social media. Be sure to download the file, and upload it to the social platform so that it will automatically play in the feed. We’ve seen best results from starting the video on the subject’s face.
Link to the thumbnail of a recent testimonial video
Testimonial videos from customers, execs at your company, and industry leaders are all great videos to share w/your customer community, regardless of platform.
Your company, particularly teams that don’t have a customer-facing position, are often starved for information about how customers benefit from your product or service. Make sure to share testimonial videos with these teams as well.