How Vocal Video Can Help with Search Engine Optimization (SEO)
Boosting qualified traffic to your website and building your web presence are probably some of your top priorities. Vocal Video’s automatic video SEO features were developed with exactly these goals in mind.
This article covers how you can use our video and video gallery embeds, as well as public video pages to make it easier for your potential customers to find you and learn about your offerings.
Improve your key search metrics with video embeds
TL;DR Get the detailed guide to embedding videos and video galleries on your website.
One of Google’s key metrics is dwell time. The search engine tracks how well your website matches what users are searching for by judging by how long people spend on your pages before going back to try another search. If your pages seem to Google to be satisfying users based on time on page, your rankings will improve more easily. Improving dwell time is a key recommendation from many SEO experts like Neil Patel, Backlinko, and others. on how to move up your website’s ranking. By using Vocal Video’s ad-free hosting vs. YouTube (where they’ll see competitors and ads), you can control the visitor experience and keep traffic on your site.
One of the easiest ways you can improve your visitors’ dwell time is to show them engaging and credible videos of your customers right on your own site. Employee videos on careers pages and event testimonials on signup pages work just as well.
Here’s an example of how Whistle uses engaging employee stories on their careers page.
Embed videos for enhanced search results with video thumbnails
What’s better than a plain-text link to your site in Google search results? A link that includes an eye-catching video thumbnail. Here’s how Vocal Video can help you get them.
TL;DR Get the detailed guide to embedding videos and video galleries on your website to get video thumbnails in search results.
When you embed your Vocal videos on your site, we automatically include Schema.org structured data (via JSON-LD) with the embed code. Here’s what does:
- JSON-LD makes it possible for Google to recognize that your page has a video embedded in it
- JSON-LD communicates to Google what the video is about
- JSON-LD gives Google a link to the video’s thumbnail so they can show it directly in search results.
Opt for Public Video Pages which are automatically indexed by search engines
When you publish a video, we automatically create a fully-branded, ad-free public page for your video and transcript on vocalvideo.com ( like this one). This makes it super easy for you to share your video on social media, with your respondent, with sales teams etc - even if you won’t be embedding it on your site.
More relevant for SEO, these pages are also efficiently indexed by search engines and benefit from Vocal Video’s strong domain ranking.
Since the video’s AI-generated transcript is automatically included on the page – along with your custom video title and description – these pages often match search terms that are relevant to the video’s subject matter.
So, when people search for terms relevant to your business (say “[your brand] testimonial”), they’ll start to see your customers singing your praises, not competitors or reviews you don’t control. And it’ll usually show up in an eye-catching visual search block on Google.
Here’s an example of Vocal Video testimonials showing up above the fold for our customer RealWork Labs:
Search results prominently show Vocal Video testimonials
Note: with any paid plan, you can disable the public page or have it hidden from search engines on any videos you don’t want showing up in search results. Check out this guide for how to update all of your Default Video Settings
A recipe for always-on content creation
You can also use Vocal Video to efficiently create visually appealing and keyword-rich content on an ongoing basis
When people start using Vocal Video, they often think of how great it would be to embed testimonial videos on their existing marketing pages. But there’s another way to use Vocal Video as an ongoing part of your content marketing and SEO strategy.
You can collect videos on an ongoing basis and create a featured blog post based on each video.
Sound hard? It’s actually pretty easy: embed the video, copy and paste the transcript, and add a few paragraphs of context about the person in the video. For extra credit, embed a carousel of videos.
Voila. In a few minutes, you’ve just created a keyword-rich, visually-appealing article that features an authentic customer story (or employee story, or partner story, etc, etc). It will send traffic to your site, not a third party filled with competitor ads.
Bonus tip: when you share the article on social media, be sure to tag the person you featured – they’ll not only love it, they’ll usually share it themselves and amplify the reach of your content.
Eventually, you’ll build a library of engaging video-enhanced articles that match a lot of your target search terms, as well as many long-tail search terms.
Many Vocal Video customers use this technique as a key part of their content marketing strategy. As a small business that has to punch above its weight, we do it too. This is exactly how we have generated dozens of customer stories with a very lean team.