How Our Video SEO Features Can Boost Your Rankings
Boosting qualified traffic to your website and building your web presence are probably some of your top priorities. Our sophisticated video SEO features were developed with exactly these goals in mind. Best of all, they are incredibly easy to use.
First, make your videos indexable by Google
By default, videos that you publish with Vocal Video can be publicly shared (by embedding or sharing their public link), but they aren't indexable by search engines. To enable search engine indexing, simply set your videos to Public & Searchable status. If you're not sure how to do this, read this guide.
Note: to enable search engine indexing, you'll need to be on one of our paid plans.
Use Vocal Video embeds to get enhanced search results
What’s better than a plain-text link to your site in Google search results? A link that includes an eye-catching video thumbnail. Here’s how Vocal Video can help you get them.
When you use our customizable video or card embeds on your Public & Searchable videos, the embeds are automatically turbocharged with special data that Google and other search engines understand (Schema.org JSON-LD video markup, to be precise).
This metadata helps search engines understand that a video is embedded on your web page, what the video is about, and even gives them a thumbnail of your video. Search engines will often include this video thumbnail in search results, making your URL stand out in search results and driving more clicks to your site. Here's a real example:
(Pro tip: Google calls this feature Rich Results, and after you embed a Vocal Video, you can test the data with their Rich Results testing tool, or via Google Search Console.)
The result? More eye-catching search results that drive more clicks to your website, not Vocal Video, YouTube, or some other video host.
Get the detailed guide to embedding videos and video galleries on your website here.
Other ways Vocal Video embeds help your SEO
1) Improved Dwell Time Boosts Your Rankings
One of Google’s key metrics in determining search rankings is dwell time. They track how well your pages match what users are searching for by judging by how long people spend on your pages before going back to try another search. Improving dwell time is a key recommendation from many SEO experts like Neil Patel, Backlinko, and others.
One of the easiest ways you can improve your visitors’ dwell time is to show them engaging and credible videos of your customers right on your own site. Employee videos on careers pages and event testimonials on signup pages work just as well.
Vocal Video's embed tools are industry-leading, from our fully customizable & branded video player to embedded video cards with featured quotes to embeddable dynamic galleries. They are all designed to match your brand, attract user attention, and keep people on your site. And, of course, we never show ads or competitors, like your viewers will see on YouTube.
2) Automatic AI-Generated Transcripts
When you publish a video (unless it is marked Private), we will automatically create a fully-branded, ad-free public page for your video and transcript on vocalvideo.com (like this one). This makes it super easy for you to share your video on social media, with your respondent, with sales teams etc – even if you won’t be embedding it on your site.
More relevant for SEO, when these videos are marked as Public & Searchable, these pages are also efficiently indexed by search engines and benefit from Vocal Video’s strong domain ranking.
Since the video’s AI-generated transcript is automatically included on the page – along with your custom video title and description – these pages often match search terms that are relevant to the video’s subject matter.
So, when people search for terms relevant to your business (say “[your brand] testimonial”), they’ll start to see your customers singing your praises, not competitors or reviews you don’t control. And it’ll usually show up in an eye-catching visual search block on Google.
Here’s an example of Vocal Video testimonials showing up above the fold for our customer RealWork Labs:
And here’s an example of video testimonials showing up in the prominent Images search block for our customers Majka and Vendition:
3) A simple solution for scalable content creation
What does Google like more than a great, optimized piece of content? A great, optimized, fresh piece of content. Vocal Video is an extremely efficient solution to create visually appealing and keyword-rich content on an ongoing basis.
When people start using Vocal Video, they often think of how great it would be to embed testimonial videos on their existing marketing pages.
But there’s another way to use Vocal Video as an ongoing part of your content marketing and SEO strategy: collect videos on an ongoing basis and rapidly create a featured blog post or article based on each video.
Sound hard? It’s actually pretty easy: embed the video, copy and paste the transcript, and add a few paragraphs of context about the person in the video. For extra credit, embed a carousel of videos.
Voila. In just a few minutes, you’ve just created a keyword-rich, visually-appealing article that features an authentic customer story (or employee story, or partner story, etc, etc). It will send traffic to your site, not a third party filled with competitor ads.
Bonus tip: when you share the article on social media, be sure to tag the person you featured – they’ll not only love it, they’ll usually share it themselves and amplify the reach of your content.
Eventually, you’ll build a library of engaging video-enhanced articles that match a lot of your target search terms, as well as many long-tail search terms.
Many Vocal Video customers use this technique as a key part of their content marketing strategy. As a small business that has to punch above its weight, we do it too. This is exactly how we have generated dozens of customer stories with a very lean team.
